Questionnaire; Planning

Questionnaire Points to consider

•I have decided that before planning my questionnaire I need to consider :

•Points I should consider when making my Questionnaire

• - The questions should be worded to provide some form of response

•- Care must be taken not to invade privacy

•- Questions that do not relate to my title must not be excluded (not to invade privacy)

•- The questions should be easy to understand and should not be too complicated

•- Questionnaire should not contain biased or leading questions

•- Question should be designed so that it is easy to analyse.

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Conducting my questionnaire

I have decided that I am going to conduct a questionnaire, including about 5-10 questions, because I believe that the quicker it takes to fill out a questionnaire the more people will be willing to fill out my questionnaire. My questions are going to be closed questions because they will be quicker to complete also be easier to generalize a fixed outcome from my results .

I have devised and conducted a magazine questionnaire to hand out to 15 random participants both male and female in my neighbourhood, from the age 14-34. In doing this I will gain an understanding of which aspects of music magazines that people like and which aspects they disliked. Therefore, I could address these issues and make a resulting music magazine, thus creating a unique selling point and attracting my target audience.

What to think about when creating my music magazine and Form audience and purpose

What to think about when creating a music magazine?

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v

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vTarget audience

vName of magazine

vPrice

vContents

vSections

vColour Scheme

vTheme

vWhat should be included in the magazine

Form, Audience, and Purpose

•Form: What tells the audience that it is a magazine e.g. Layout, Title contents etc…

•Audience : Demographics (a part of a population identified as a group) Gender, age, ethnicity and social class

•Purpose: To advise, persuade, Inform or advertising

Gathering all my bullet points, I have now decided to start researching different styles of magazines concentrating on the ‘Form, Audience and Purpose

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Contents page research

Research Music magazines: jazz

JAZZ

Research Music magazines: Hip Hop and Rap

Hip Hop +Rap

Research Music magazines: Pop

Pop

In my research of pop music magazines, I decided to analyse one magazine, but two different issues of the same magazine. The magazine was called ‘Billboard’ magazine. I noticed that regardless whether the issue had changed the masthead remained the same. For example in both issues they both include a blue and a yellow highlight in the letters ‘a’ and‘d’. I felt that this was effective because it allows readers to recognise the magazine anywhere. Secondly they both feature famous pop singers in front of the magazine; I feel that they have included famous pop singers in the front cover because it attracts fans of the artists. The artists names are written very boldly to stand out from the whole magazine, which also allows fans to recognise the artists and the genre of the magazine. title of the magazine are both covered by the model, states that the magazine is quite an established company, as they do not mind the main focus not being on the model.

Research Music magazines: Classical

Classical

Similarities and differences from Classical Magazines

In my research of classical music, I decided to compare 2 different types of classical music magazines, which were called ‘music’ and ‘classical music’. I noticed that both magazines include the word music, this makes the purpose of the magazine clear to its readers and its audience, then again ‘classical magazine’ builds more of an understanding of the purpose and genre of the magazine by using the word ‘classical’. This automatically attracts fans of classical music. Similarly in both magazines, they both feature famous classical musicians, on their front pages. I believe that the reason that famous classical artists have been placed boldly on the front pages is so that it can attract fans who listen to these specific artists, to buy the magazine and therefore the magazine will become more popular to its selected target audience. As I am a business student, I am aware that the magazine is aiming for at niche market. A niche market is where something is targeted directly at a segment of the population, in the case of this magazine they are aiming at people who listen to classical music.